Cool & Crisp

I love taking deep dives into color stories or design point of views. This week it’s all about White. I’m always drawn to white in design. It consistently looks lovely and fresh. White is a color associated with positivity - brilliance, cleanliness, faith, goodness, illumination, innocence, light, protection, purity, safety, spirituality, sterility and understanding.

Other words that represent the color white: alabaster, antique, cream, chalk, cornsilk, ghost, ivory, lily, linen, milk, old lace, paper, pearl, seashell, snow.

In most western cultures white is traditionally worn by brides to show purity. In many eastern cultures white is the color of mourning. Did you know the idea of a white picket fence offers a sense of safety?

Here are some phrases associated with the color white:

“white elephant” a rare unwanted item.
“white flag” to surrender.
“white knight” someone who comes to the rescue.
“white knuckle” something fast, exciting or frightening.
“white sale” a retail sale of sheets, towels and other linens.
“whitewash” to cover up or conceal.

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